How Performance Marketing Is Changing Consumer Behavior

Server-Side Tracking vs. Pixel Tracking - Which is Better?
A variety of shopping businesses are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than regular GTM and may introduce additional expenses, it can cause higher precision and even more reliable data


Pixel monitoring utilizes a piece of code to register conversions on your site. It's easy to establish and much less susceptible to ad blockers.

1. Much more accurate information
The typical approach of tracking conversions on a web site, utilizing pixels, is having difficulty with changing internet browser personal privacy policies. This means that the data being sent out to Google Advertisements, Facebook Business Manager and other systems is much less accurate than it should be.

Server-side monitoring is a much more protected option that aids to bypass these constraints, as it's loaded from your own domain name and treated as first-party code, suggesting it's much less likely to be influenced by advertisement blockers or other security actions. This supplies much more accurate information and a much more complete image of individual journeys throughout networks.

In addition, this sort of monitoring allows organizations to track conversions beyond the website, such as call and in-store sees, which can be challenging for pixel-based tracking. This adaptability gives marketers a lot more ownership over the information they send, and makes it easier to abide by various information laws. It's additionally a great deal much less prone to fraud, as it's harder for deceptive stars to manipulate the system by modifying the postback URL.

2. Much better control over data.
Server-side monitoring enables organizations to gather and improve data prior to sending it to third-party analytics/advertising platforms. This boosts data efficiency and accuracy, which can assist marketers make even more informed advertising choices.

Conventional pixel monitoring depends on JavaScript tracking codes that are positioned in site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection disruptions and inaccurate results. Server-side monitoring enables services to bypass these constraints and offer precise, regular data that is much less at risk to interference.

This kind of monitoring also enables organizations to track conversions that take place beyond the website, like phone calls and in-store purchases. This is necessary because brand-new personal privacy policies such as Apple's Intelligent Tracking Prevention (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason S2S is more trustworthy for businesses seeking to adapt to these adjustments.

3. Much less prone to scams
Server-side monitoring makes it possible for businesses to manipulate data hauls prior to it reaches 3rd party endpoints, enhancing protection and personal privacy. This is specifically important as different web browsers and systems significantly transform how they take care of cookies. For instance, in iOS 14, Safari will only provide first-party cookie information and will not permit pixel-based tracking. Utilizing server-side monitoring, you can bypass these restrictions and remain to track conversions that took place beyond your website.

In addition, server-side tracking enables you to capture individual data directly influencer marketing analytics by yourself web servers. This gets rid of dependancy on 3rd parties, which can be vulnerable to violations and personal privacy offenses.

A server-side radar is a set of guidelines that informs your website's server what events to videotape. This data is then sent to analytics devices like Google Analytics and Facebook Organization. It's also utilized to cause event-based ads, such as retargeting. In contrast, pixel tracking is an alternative method that uses a small piece of code on your webpage to collect data from individuals.

4. Easier to implement
Server-side tracking is a data collection process that happens on the web site's own server, bypassing web browser constraints. This suggests that information accumulated by the website/app is first sent out to the server where it's processed and then sent to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this technique is that it decreases the scope of data monitoring and offers companies much more control over transmission, making it typically more dependable. Therefore, it's much less susceptible to data challenges brought on by points like a damaged connection or an energetic advertisement blocker being set up.

With OWOX BI's Server-Side Tracking, your business can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed straight to your marketing and advertising tools on the web server. This enables you to have more exact information and assists ensure conformity with privacy guidelines such as GDPR. Furthermore, it also stays clear of the tracking limitations imposed by browsers and advertisement blockers.